Sustainable Initiatives
When we founded Ro Copenhagen in 2015, the definition of our name became a commitment: a feeling of calmness that pervades everything we do. Calmness for creating quality, calmness for thinking our actions through.
Quality, durability and sustainability.These are the core values that characterise everything we do at Ro Copenhagen. These three pillars inform the materials we choose, the production partners we work with and the jewellery we create.
Calmness, well-being and consideration.We actively work with this in mind every day, and we work with openness and transparency. What you see is what you get. Our goal at all times is to be able to look ourselves in the eye. We always do our best and strive to do the right thing, but we are human, not perfect. Each and every day we strive to develop and grow as a company through bettering ourselves.
We prioritise soft skills and seek to create a workplace and a brand full of mutual respect. A place where you’re happy to be every day, a place with a strong sense of unity, inclusivity and shared values.
Our gould
Our jewellery is made exclusively from 18kt gold. It is 100% nickel-free gold of the highest quality. The high karat and solid gold construction mean these pieces last longer than gold-plated jewellery, bringing joy for many, many years.
Our gold can be divided into two categories. The first is jewellery produced from recycled gold, certified by the Responsible Jewellery Council. This is gold that is already in circulation. While recycled gold has many benefits, we have become aware of other sustainable alternatives. Therefore, at the end of 2024, we introduced SMO (Single Mine Origin) gold. SMO is a traceability system that ensures gold can be tracked from extraction to the final product.
Our gemstones
Gemstones can create calm and balance. They are unique natural phenomena — simultaneously understated and brilliantly radiant, almost magically beautiful. Behind every piece in Ro Copenhagen’s collections lies an intense search for the finest stone in the perfect colour. Blue aquamarines. White and blue topazes. Green and pink tourmalines. White, grey, and pink moonstones. They offer a quiet pleasure to behold, bringing clarity, peace of mind, and a deep satisfaction when worn close to the body.
Our diamonds
The creation of brilliant, radiant diamonds takes an eternity, which is why they are so valuable and rare. At Ro Copenhagen, we use some of the finest diamonds, all carefully selected (Top Wesselton-VS).
We choose only naturally sourced diamonds and gemstones — always untreated, and always from responsible sources that are conflict-free and comply with relevant UN resolutions. All stones come from mines that meet the strictest environmental and human rights standards. In fact, we go beyond standard industry regulations to ensure we can stand behind every single stone.
We design anew only when we have something meaningful to say. We have deliberately chosen to only produce in 18kt gold so we can create jewellery with a long life and a longer life cycle than gold plated jewellery. We do not wish to fuel fast consumption or over production. Instead, our designs are brought to life based on the ethos ‘consume with care’. To this end we only produce new designs and collections when we have something really special to share. Small but exclusive. With no minimum requirements for production quantities, we do not overproduce and therefore you will not find Ro Copenhagen on sale, looking to shed itself of overstocked lines.
At Ro Copenhagen, we compensate for CO₂ emissions throughout our entire transport chain. Since 2021, all our jewelry shipped to Danish customers is sent via courier services that offer CO₂ compensation – both between our headquarters and retailers, as well as directly to webshop customers. To reduce unnecessary shipments, we have developed a detailed size guide, resulting in significantly fewer returns.
Our webshop operates on a climate-compensated platform. While online shopping requires energy for servers and customers’ devices, we participate in a Danish initiative that invests in long-term CO₂ reduction projects. We have consciously chosen Shopify as our platform because they annually invest at least 5 million dollars in green technology, and all our data runs on 100% renewable energy.
New and Improved Packaging! In 2022, we replaced our old packaging with a more sustainable solution. All our packaging is now FSC-certified and made from organic cotton. In 2024, we optimized the design of our jewelry boxes to withstand more wear – a significant step towards greater sustainability. Our biggest challenge remains the foam inside the jewelry boxes. If you know of an environmentally and climate-friendly alternative, we would love to hear from you at info@rocopenhagen.com.
Responsible Paper Use. We use as little paper as possible while prioritizing sustainability. Therefore, all paper we use is FSC-certified – either 100% recycled or sourced from responsibly managed forests. Our digital catalogs have replaced printed B2C catalogs, but we still require some paper, for example, for return labels. Learn more about FSC certification here and find our packaging recycling recommendations here.
Local and global working conditions
Denmark
Ro Copenhagen's head office is located in Ishøj. It doesn’t look particularly special from the outside, but on the inside it has a unique physical and mental work environment. We have a holistic view of the working day. We see the person as a whole, and work through collaborative decision-making and lots of positive energy. All employees have height adjustable desks, access to daylight therapy lamps, and a pension scheme. We enjoy a communal breakfast and a Christmas lunch every year. All of this is done with the intention to make the great cooperation at Ro Copenhagen even greater.
Thailand
All jewellery from Ro Copenhagen is handmade. The fine craftwork is carried out by our skilled goldsmiths in Thailand, in two ISO-certified workshops. The workshops are carefully selected, and we enjoy a close relationship with them. Among other things, it enables us to order in small batches and thus avoid overproduction.
The workshops in Thailand are located in a green area with gardens, lawns, vegetable beds and orchards. All employees have access to air conditioning and plenty of fresh air during working hours. The workshops also have plenty of natural light and have undergone rigorous safety procedures to ensure that our goldsmiths work under the best possible conditions we can offer them.
All waste and rubbish is sorted, and the workshops cooperate with BeingHumanity.earth to be a plastic-free workplace.
All of our factory workers receive at least the minimum wage. In addition, we provide bonuses and paid overtime, health insurance and access to free educational courses. Employees are entitled to leave in conjunction with pregnancy and childbirth, illness or further education. The workshops also offer free childcare for employees' children and an annual health check carried out by external health professionals.